Thursday, August 27, 2015 10:37 pm
It is indeed an eventful year for the International Committee of the All Africa Music Awards, AFRIMA, as the London Notting Hill Carnival Enterprises Trust, LNHCET, has signified interest in a collaborative relationship with AFRIMA and has given the prestigious African music awards platform a V-VIP invitation to be represented at the 2015 London Notting Hill Carnival.
During the carnival holding between Saturday, 29 August and Monday, 31 August, AFRIMA will showcase the rich musical culture of African countries to the world, according to a letter signed by the LNHCET Communication Manager, Mrs. Deborah Alleyne De Gazon and the LNHCET Trustee/Secretary, Mr. Lewis Benn dated 20 July 2015. “LNHCET perceives the V-VIP invitation as an eminent gesture which will have a significant impact in facilitating opportunities to promote the AFRIMA brand as well as the brand of the London Notting Hill,” stated LNHCET reps.
Also commenting on the invitation, Adenrele Niyi, AFRIMA Project Director, said AFRIMA‘s participation at this year‘s edition of the Carnival is a result of direct invitation from the London Notting Hill Carnival Enterprises Trustees, LNHCET. “We hold shared objectives and values with the LNHCET that used the carnival tradition to build a strong legacy for Afro-Caribbean culture in the Diaspora and around the world. This is what AFRIMA seeks to achieve for Africa music and culture,” said Ms Niyi.
The London Notting Hill Carnival, LNHC is a renowned Afro-Caribbean street festival and the biggest carnival in Europe which brings different groups together to showcase their different cultures and music.
It also uses carnival arts collaboratively and artistically as a catalyst to facilitate artistic excellence, education, engagement, empowerment, entertainment, integration, transformation of perceptions and inspiration.
AFRIMA will identify with and participate at the Carnival with a team of AFRIMA officials to showcase the 23.9 carat gold-plated award trophy and give out some of the awards collaterals which include branded T-shirts, literature and other memorabilia as well as propagate and communicate the objectives and vision of AFRIMA to an international audience.
In addition, there will be a meeting between members of the AFRIMA International Committee and members of the LNHCET on 3 September in London to further discuss other areas of partnership and collaboration for mutual benefits.
Participation at the Carnival will also bring the awards project in direct interaction with Africans and African music lovers in the Diaspora as an opportunity for every follower and fan of African music to take advantage of AFRIMA’s rich bouquet of events and the on-going voting process which commenced on Friday, 21 August to choose their favourite artistes in the 29 award categories open for public voting.
The continental awards 2015 event calendar was unveiled at a joint cultural and media conference between the Africa Union Commission and AFRIMA on 29 April at the Africa Union Headquarters, Addis Ababa, Ethiopia.
AFRIMA main awards ceremony holds in Nigeria on Sunday, 15 November.