American R&B Superstar, Maxwell

Funsho Arogundade.

Come 12 December, the spectacular global celebration of urban culture, music and lifestyle, from entertainment channel, BET, will be making its African debut.

Dubbed, BET Experience Africa, the inaugural event will bring together lovers of urban culture and music that would be treated to an all day long, non-stop entertainment fest at the Ticketpro Dome, Johenesburg, South Africa.

American R&B Superstar, Maxwell, has been announced as the headline act at the BET Experience Africa where there will be a showcase of great food, fashion, music, comedy, dance, sport and much, much more. Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, said both VIMN Africa and BET are proud to introduce the incredibly successful BET franchise to African audiences for the first time. “We are proud introducing BET Experience to African audience. It will be a celebration of so many rich and varied faces of the urban lifestyle experience under one roof,” Okosi said.

Inspiring, immersive and hugely entertaining, BET Experience Africa will feature stunning live performance on a central Sound Stage, while stand-up routines from comedy stars will keep the audience laughing. From the court-side seat, the fun-packed Celebrity Basketball Game will have top celebrities battle each other for sporting supremacy. Fashionistas will revel in the Fashion & Beauty catwalk, while checking out the hottest trends on the Sneaker scene. For inspiration, there will be BET’s informative and instructive Genius Talks, curated by experts and opinion formers in various fields.

The day will be rounded off with the BET Experience Concert, with superstar artistes headlined by Grammy Award winning Maxwell, alongside other international and African performers. Further talent taking part in BET Experience Africa will be announced at a later date.

BET Experience Africa is promoted in partnership with Glen 21 and inspired by the BET Experience, held annually in Los Angeles