Friday, November 6, 2015 12:36 pm
By Funsho Arogundade.
Some of Nigeria’s finest celebrities, Richard Mofe-Damijo, BasketMouth, Uti Nwachukwu and Kemi Adetiba joined international top shots on a trip to the party capital of the USA, Las Vegas for the first ever selfie from space, courtesy of the world’s number one brewer, Heineken. They left Nigeria on Wednesday.
It started on Thursday 5 November in Nevada, Los Angeles. Today, they will all be in Las Vegas where they will join other big names including popular Bond Villain, Dave Bautista to experience the first of its kind selfie from space as well as many other exciting activities lined up in preparation for the James Bond “Spectre” premiere.
In partnership with Urthecast, Heineken will create the selfie experience from space using a camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface to take ultra HD imagery of the lucky celebrities including the Nigerian quartet assembled at the Hoover Dam in Las Vegas.
Ngozi Nkwoji, Senior Brand Manager, Heineken, speaking about the decision to take the four celebrities to Las Vegas, said the brand is very proud of its long-standing association with the James Bond franchise and are especially proud to partner with ‘Spectre’ on the adventure.
“As we bring the experience to Nigeria with four of the country’s most loved entertainment personalities, their fans will be able to share the experience with them through their social media pages and it promises to be a lot of fun,” Nkwoji stated.
The Heineken Spyfie is one of the activities in the brand’s integrated global “Spectre” campaign, which centres on the latest instalment in the James Bond film series titled ‘Spectre’.
The campaign also features an exciting TV ad featuring Daniel Craig as James Bond in a high-speed boat chase.
Beginning with 1997’s ‘Tomorrow Never Dies’, Heineken has partnered with James Bond since 1997 and Spectre is the seventh consecutive film in the partnership.