Sound Sultan: Music is big business

One of Nigeria’s  renowned pop artists, Sound Sultan, on Friday disclosed that there was so much money to be made from the entertainment industry.

The multi-talented artiste hinted that the financial potential of the industry is unquantifiable, money wise.

“I’m very happy that this industry has gradually taken its rightful position. It is quite remarkable that the sector is such a bankable industry.

“I’m sure in the music industry we are raking in billions every year, which is not a joke. The music industry I knew way back was struggling. It was not even considered in the scheme of things.

“We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively– the foreign content was 80 per cent, and we were 20 per cent.

“Now, even parents are advising their kids to go into music. They now understand that music is a business.

“It is a multi-billion dollar business that you can’t even joke with,’’  said the 39 year-old singer, who was born Olanrewaju Fasasi, in Ogbomoso, Oyo state, in western Nigeria.