Tuesday, March 22, 2016 1:08 pm
By Funsho Arogundade
As the date for the premiere of his latest big-budget film, The CEO inches closer, Nigerian filmmaker, Kunle Afolayan has dazzled the top echelon of Air France/KLM on how he has been able to sustain his groundbreaking movie projects, especially with the quality of his latest work.
Speaking at a conference in Amsterdam, Holland with the top executives of the airline including Frank Legre, Senior Vice President, Africa, Air France/KLM and 15 Commercial Directors of Air France/KLM who flew into Amstadam from different parts of Africa.
“We discussed film and the possibilities of taking African cinema to the next level. They wanted to know how I’ve been able to sustain ground-breaking projects and see the possibility of adopting this in other African countries. I also unveiled our plans for the premiere of The CEO across Africa which they found laudable,” Afolayan told newsmen upon arrival at the Muritala Mohammed International Airport, Lagos.
He added, “I didn’t need to speak too much about the creative ingenuity in Africa. As part of my presentation at the meeting, I showed a preview of The CEO and they were quite impressed. In all, we had a two-hour talk about the many untapped potentials in the African market.”
Afolayan’s latest film, The CEO is being greatly supported by Air France and Dutch partner, KLM.
On 29 July, 2015, Afolayan was signed as brand ambassador for Air France, with the deal covering The CEO movie and several projects of mutual benefits.
The recent release of the trailer for The CEO, kicked off promotions for the Pan-African movie which stars top actors from Anglophone and Francophone countries, including Grammy Award-winning singer, songwriter and activist from Benin, Angélique Kidjo; Haitan actor and model Jimmy Jean-Louis; consummate actor and founder of the New Nigeria Cinema movement, Wale Ojo; French-Ivorian actress and model, Aurelie Eliam; South African actor and presenter, Nicolaos Panagiotopoulos; Nigerian actress, Kemi Lala Akindoju; Moroccan star, Fatim Layachi; Kenyan actor Peter King, and Nigerian actress Hilda Dokubo, among others.
The trailer captures appetizing snippets of the scenes shot in different African countries, including Paris, France, where the film pooled its cast.
The CEO is expected to be released in the cinemas in July. This according to Afolayan will be preceded by a series of private screenings.