Tuesday, September 6, 2016 4:49 pm
Mediaviews/LASACO multi million digital billboard along 3rd mainland bridge at Oworonsoki has commenced full operation.
One the giants and highest advertising spenders Nigerian Brewries, which produces of Star Lager Beer, is currently running one of its campaigns on the site.
The billboard has a peculiarity in terms of size and location. It is a 20m x 37m, making 740 square meters. It is about the largest in Lagos, if not in Nigeria. The location is on a vintage and vantage position. It is one of the premium and most visible sites in the state, coupled with the busiest nature of the route. Therefore, it is only the big spender that can afford to be on it.
Reliable sources informed this medium that most of the high profile advertisers have indicated interest in the site.
Historically, the site was acquired in 2002 and a double-sided 12m x 30m (360sqm) conventional static structure was erected on it for Coca-Cola. It was the first of its kind and the only larger-than-life structure in the state as at then. Coca-Cola Nigeria won an award for it.
It was acquired in 2007 by ECONET now AIRTEL and they remained on it until it was pulled down for the mega digital structure.
The regulatory authority in the state, according to our source, informed the site owner of the need to redevelop it to complement the mega status of the state.
Thereafter, Mediaviews approached some financial institutions. Some of them signified their intention to partner with the company. Eventually, Mediaviews settled for LASACO PROPERTIES LIMITED that has been very cooperative with the site owner. There is high level of understanding and harmony between them.