Tuesday, March 14, 2017 4:10 pm
By Daniels Ekugo
Procter and Gamble (P&G) has launched a campaign dubbed “#WeSeeEqual” to advocate for gender equality ahead of International Women’s Day.
P&G has been championing the cause of gender equality both inside and outside of the company, leveraging the strengths of their business and operations, and using their scale and advertising voice to address gender bias and enable education for girls and women’s economic empowerment.
This ultimately led to a partnership with the International Women’s Society Nigeria (IWS) to sponsor the IWS breakfast forum. In addition to their sponsorship of the International Women’s Societies Breakfast, P&G also sponsored WeConnect’s W.I.N Exhibition and Conference; which featured one of the richest women in Africa Folorunso Alakija as the keynote speaker. The Group Manager for Design and Financial Analysis EMEA Oral Care at P&G Bukki Agbeniga also featured and gave the corporate member address to the predominantly female audience.