Sunday, October 15, 2017 8:22 pm
By Daniels Ekugo
IKA Germany (IKA Industrie- und Kraftfahrzeugausrüstung GmbH), a leading global player in the automotive aftermarket spare parts supplies, with customers in over 70 countries across five continents, weekend, rounded off its 2017 African Road Show at the First Kaduna Automotive Spare Parts Exhibition and Stakeholders Conference which held at the Kaduna Township Stadium, Kaduna, Nigeria .
The African Road Show of the company was at Automechanika Johannesburg in the South African capital just a week before the Kaduna Expo and it followed earlier participation at AutoExpo Kenya in April and AutoExpo Ethiopia in May.
The specialist for electrical, mechanical and electronic automotive spare parts said by bringing its 2017 African Road Show to the Kaduna Autoparts Expo in Nigeria, it intended to strengthen and deepen its good business relationships in Africa.
The company also explained that it has utilised the exhibition organised by a local firm, Routes and Roads Transport Company, as a platform to launch out to the northern Nigerian market with the GeBe range of products, including its newly-introduced made-in-Germany GeBe premium water pumps for a wide range of vehicles.
The German automotive aftermarket spare parts supplier was represented at the Kaduna Auto Parts Expo by its Authorised GeBe Trader and Agent in Nigeria and the rest of West Africa, Auto Report Africa, the Pan Africa automotive media agency. IKA Germany featured prominently at the Exhibition alongside PAN Limited, the assemblers of Peugeot vehicles in Nigeria; National Trucks Manufacturers of Nigeria (NTM) Kano and Ammasco Lubricants. The exhibition was fully backed by the National Automotive Design and Development Council (NADDC), the regulatory agency for the automotive industry in Nigeria.
The Managing Editor, Auto Report Africa, Olaolu Olusina, said IKA Germany made a strong statement by storming the Kaduna Autoparts Expo with GeBe range of products and the newly-introduced made-in-Germany premium water pumps for a wide range of vehicles.
“Our participation at the First Kaduna Autoparts Expo was quite significant. It shows that IKA Germany attaches great importance the Nigerian market, “ Olusina said. “ We are happy that it went well and we really stood out as the only foreign company at the expo with great quality products.”
Mr. Geoffrey Faasema, Managing Director / CEO, Routes and Roads Transport Company, organisers of the first Kaduna Autoparts Exhibition and Stakeholders Conference, also expressed appreciation to Auto Report Africa for the participation of the German company at the exhibition, describing it as a boost to the event.
“We are glad and happy that IKA Germany, a global player, is part of this exhibition which is fully backed by the National Automotive Development and Design Council (NADDC). .. This is a real boost to the event, “ Faasema said.
Sebastian Hoff, head of sales at IKA Germany, said in a statement: “This year, we focus on Africa, as one of the aspiring and growing markets in the automotive aftermarket sector. Therefore, it was important for us to be present at several shows and get in touch with existing clients and new customers from this fascinating continent. We also took the opportunity to introduce our relay and sensor range and expand our partnership network.”
The participation by the German company is part of its efforts to fully launch into the West African markets and is also coming at a time many German companies are planning to return to Nigeria because of the current administration’s hard stance on corruption.
IKA Germany and its GEBE brand are active in the automotive aftermarket in the 3rd generation. The company is one of the leading global suppliers of spare parts for starters and alternators and extended its portfolio continuously. Today, relays, sensors, filters and Made-in-Germany water-pumps are available under the ‘GEBE’ brand too.
IKA Germany, a reputable O.E.M. carbon brush supplier for Bosch and others, promises to bring to the sub-Saharan African markets, highest quality GEBE range of products at very competitive prices, with fast, efficient and cost-effective delivery from its hub in central Germany.
GEBE is recognised for its Quality since 1906 and subsequently, the GEBE promise “Quality inside” has been the benchmark during IKA Germany’s portfolio expansions and acquisitions over several decades. To serve its clients in 70+ countries, the company actively manages a well-selected portfolio, with tailored solutions and the highest level of flexibility.
The GeBe range includes automotive electronics and accessories; high-quality engine management components; spare parts for starters and alternators; advanced automotive lighting solutions as well as automotive filters. Recently, the made-in Germany GeBe premium water pumps were added to the range.
Maintaining an in-house quality management department and certified to ISO 9001:2015, GeBe offers a broad portfolio with more than 10,000 part numbers in stock. In the carbon brush segment, GeBe is one of the leading distributors globally.
Working closely with the O.E.M market, the GeBe range is always cutting – edge and covers the latest aftermarket solutions. Ensuring high flexibility, GeBe spare parts are adapted to partners’ need and the customisation of spare parts solutions, include individual packaging and labelling.