Monday, October 22, 2018 4:22 pm
By Daniels Ekugo
Boomerang Havas Africa, a brand and communications agency, established a little over three years ago, has been ranked as one of the top ten media agencies in Nigeria, by Research Company Evaluating the Media Agency Industry (RECMA), a Paris based global company that evaluates media agencies across the world.
Media agencies that made it to RECMA’s Local Agency Ranking 2017 (Nigeria), were evaluated on staff number, overall activity growth rate, non-traditional activity share and ratio activity/staff amongst others. Boomerang Havas Africa Nigeria, a partner agency of Havas Africa, was ranked on the list for sustained speedy growth in the last three years.
RECMA is the only global research company that evaluates media agencies worldwide, and does this based on four sets of criteria. These criteria are not financial but marketing, reflecting agencies’ capabilities. Competitiveness of pitches, business and creativity, momentum, resources and agency capability are some of the stringent criteria used by the research company.
Having delivered on accounts and brands such as Opera News App, Bacardi Martini, BBC World Service (Local Languages) amongst others, the Through the Line Agency has made her impact in the marketing communications industry since inception. The CEO, Lanre Oyegbola, while expressing his elation at the rating, said, “Our focus is to be the best at whatever we choose to offer, and continually raise the bar, in international marketing and advertising practice.”
Boomerang Havas Africa, with little over three years in existence, has made her mark in the industry, which has not gone unnoticed both home and abroad. The TTL agency excels in experiential marketing, traditional and non-traditional advertising.
Boomerang offers a comprehensive range of marketing communications; advertising, branding, strategy, activations, media buying and, when appropriate, an integrated range of these communications services.